Conclusion Paper Essay Example | Topics and Well Written Essays - 750 words

Conclusion Paper - Essay Example However I hold an opinion that such tests have pressurized and influenced students in ways that are not too subtle to avoid. Critiques condemn such tests saying that a test paper made up of a few multiple choice questions cannot ever judge students’ overall educational capabilities. â€Å"Some school systems are under great pressure to raise their scores so they have resorted to decreasing time spent in recess.† (Margie, 2009). This leads to negative impact on students. So these tests mostly allow base learning and are not entirely capable of producing 100% result that means instilling a deep understanding of knowledge in a student. Understandably, these tests mostly contain multiple choice questions, so they can be completed in a much shorter time, they can be quickly graded and most beneficently, they allow a swift analysis of a big number of students. They are less time-consuming and characteristically too simplistic. They give teachers guidance like what they should teach students for preparation. This system of testing also allows parents to track their child’s progress over years and compare it with other students in other areas. This helps the students to assess if they are going up or down academically. But are they a good way of measuring individual learning and intelligence in a perfect manner? The answer is a straight-forward no. The term â€Å"high-stakes testing† is used when only standardizes tests are considered when determining whether a student should go the next grade or not. Many concerned parents have reportedly argued that this system of testing does not allow the students to satisfactorily demonstrate their individual skills of critical thinking and logical reasoning. â€Å"Some students are bad test takers, so this shouldnt be the only way they are judged.† (Cartman, 2010). Which is better, profound knowledge allowing a deep insight or base knowledge allowing an approach that would only last till

The Holiday Market Assignment Example | Topics and Well Written Essays - 2000 words

The Holiday Market - Assignment Example Geographic segmentation divides the market in terms of cities, countries, regions or locality. This may also include the size of the area, population and climatic conditions. Psychographic variable takes into account people’s lifestyles and attitudes. Socio-economic basis helps the marketers to target selected products to different segments thus made. In addition to the above bases for segmentation, because of changes in consumer demands, several other bases for segmentation have been found. These include behavioral and attitudinal segmentation. Behavioral segmentation is undertaken based on how the customers know or respond to the use of the product. The holiday sector is seasonal and hence based on the occasion, segmentation can be undertaken. Customer behavior also pertains to usage and loyalty and these are also used as bases for segmentation on this sector (Tutor2u, n.d.). Marketers can engage in attitudinal segmentation but Diaz-Martin et al., find that people with diffe rent attitudes may also end up buying the same brand or having the same preferences. The attitude determines the preference for the activity and some may choose hill trekking while others prefer scuba diving. All the above bases for segmentation as discussed above do not apply to all areas within the holiday market. In the air sector segmentation based on expected sales is redundant. Latent class segmentation is undertaken which is based on consumer perception of brand, price promotion, sales personnel and product line (Bond & Morris, 2003). Customer expectations are not homogenous and airlines also use customer expectation as an important segmentation variable. Expectations influence the perceived service quality which helps to gain competitive... The Holiday Market Segmentation comes naturally to human beings. Segmentation helps focus on the specific market and service its needs accordingly. The market has to be defined in terms of the end users of the products or services. Sales and marketing is not about getting any customer but to select a homogenous group of customers. This helps devise the right marketing mix strategy as market segmentation is a proactive process involving several analytical techniques (Goller, Hogg and Kalafatis, 2002). This paper evaluates the different bases that marketers use to select their target market. It also examines the segment that is likely to increase or decrease in the next decade. Based on this analysis, the paper recommends how holiday marketers can monitor and devise their marketing strategy. What bases for segmentation might be appropriate in the holiday business? The holiday market is highly competitive and fragmented and hence the segmentation is based on different factors. In fact segmentation in the holiday market could differ for different products. For instance segmentation in transportation could differ from segmentation strategy adopted by the hotels. Segmentation can be based on factors such as demographic, socio-economic, geographical, or psychographic. On review of the above discussion and research it can be concluded that holiday marketers would have to segment their customers based on demographics even if it is considered an outdated method of segmentation. The older customers’ is a high potential segment which prefers package holidays as they seek convenience, comfort, security and safety.

Eulogy for Grandfather :: Eulogies Eulogy

Eulogy for Grandfather My grandfather and I had a number of secrets between us. Most of these, I can't tell; the salient feature of a secret is not the matter contained within the secret, but the trust implied. But I'll tell you one secret, because I think it's important, and because I think that my grandfather won't mind. It's a little secret, without much drama to it: My grandfather once told me that he would have liked to have been a history teacher. Like I said, it's a little secret. It's a little dream. But ever since he told it to me, four years ago now, the image of my grandfather in front of a class, teaching history, has stayed fixed in my memory. It is something that seems right and true. Part of this may have to do with the fact that, in a very real sense, my grandfather embodied history to me. I have only just now come to that point in my life where time has loosed itself from its moorings, and memory has begun to develop an appreciable depth. But to me, my grandfather always seemed to have that depth. We can all remember asking our grandparents about their lives; it's fascinating to a young person, because here is someone talking about a time and a place that never existed or could exist for that young person. Here, before you, is someone who has traveled through time. And as you reconstruct the past with a grandparent, you also reconstruct the person. My grandfather had always been my grandfather: Older, balding, and grumpy. But he was also once a child, who didn't speak English until he was five years old. He was a teenager who used to play baseball. He was a young man who was dragged to a USO dance by a buddy, there to meet the woman he would marry. There's a richness of a life that can only be told though a recitation of its history. My grandfather came truly alive to me when I knew his life. A place and its history are meaningless unless there is a context in which to place it. The proper context for my father was within his family. Families are also the embodiment of history: The individual elements change as the men and women of it pass though time, but the family remains. My grandfather told me that in the little Italian town from which our family came, there is a book that lists the names of our family back hundreds of years. Eulogy for Grandfather :: Eulogies Eulogy Eulogy for Grandfather My grandfather and I had a number of secrets between us. Most of these, I can't tell; the salient feature of a secret is not the matter contained within the secret, but the trust implied. But I'll tell you one secret, because I think it's important, and because I think that my grandfather won't mind. It's a little secret, without much drama to it: My grandfather once told me that he would have liked to have been a history teacher. Like I said, it's a little secret. It's a little dream. But ever since he told it to me, four years ago now, the image of my grandfather in front of a class, teaching history, has stayed fixed in my memory. It is something that seems right and true. Part of this may have to do with the fact that, in a very real sense, my grandfather embodied history to me. I have only just now come to that point in my life where time has loosed itself from its moorings, and memory has begun to develop an appreciable depth. But to me, my grandfather always seemed to have that depth. We can all remember asking our grandparents about their lives; it's fascinating to a young person, because here is someone talking about a time and a place that never existed or could exist for that young person. Here, before you, is someone who has traveled through time. And as you reconstruct the past with a grandparent, you also reconstruct the person. My grandfather had always been my grandfather: Older, balding, and grumpy. But he was also once a child, who didn't speak English until he was five years old. He was a teenager who used to play baseball. He was a young man who was dragged to a USO dance by a buddy, there to meet the woman he would marry. There's a richness of a life that can only be told though a recitation of its history. My grandfather came truly alive to me when I knew his life. A place and its history are meaningless unless there is a context in which to place it. The proper context for my father was within his family. Families are also the embodiment of history: The individual elements change as the men and women of it pass though time, but the family remains. My grandfather told me that in the little Italian town from which our family came, there is a book that lists the names of our family back hundreds of years.

Department of Defense Essay

Effective organization management is determined by the level and quality of public relations employed by the leadership in it. This has mainly been the case due to the direct demand for organizations to enhance their images to the external world upon which they rely on. Of greater importance are the services industries which directly rely on the consumers perceptions of their services as opposed to direct supply of products. Being considered as a direct intrinsic system to activate their system for external image, most of the leaders have been strongly embarking on it to ensure higher returns for their organizations. Such has been the case with the (DoD) Military Public Affairs system which has greatly tried to integrate itself with the community via offer of different services and direct interlink with them. Community relations objectives Arguably, ethical demands are considered to be intrinsically derived and externally displayed with emphasis on cohesive relations between organizations and the public. Therefore, it originates from the core of the management and effected by the established systems. In the theory of public relation ethics, Albert Sullivan argues that public relations involves a direct internalized system which is expressed externally via direct activities and interlink with the public (Pearson, 1999). Pearson continues to say that ethics begin with the people’s minds that must conceptualize it to become part of their system. Military Public Affairs has internalized the system by inculcating it to the immediate internal network necessary to develop the correct culture for the DoD. The Department emphasizes on its commitment to fostering good relations on mutually acceptable terms with the public, at home, and abroad on which the military depends on. Of greater importance is the emphasis by the DoD on the need for holistic adherence to human dignity and sanctity at all times (Department of Defense (DoD), 2007). Though military specialists have been calling for less involvement of the military with the public issues, the department has defied odds and ensured direct interface upon which the public have increasingly been informed on the roles and duties of the department in relation to their security and that of the international community. Besides, the policies of the Department of Defense have increasingly been taught to the public and opened for direct criticism as well as possible recommendations on improvements for the same. Direct support and integration with the community According to Russel (1966), human actions and desires are direct reflections for the sense of mind which is often used to denote the best possible consideration that would guarantee highest returns for them. However, this has been a major center for conflicts between the people and their systems in the society. Russel ethics indicates that external consideration is of essence for extended benefits. However, scholars have argued that care should be taken to reduce the negative effects that result from the actions perceived to be good. As a result, the Department of defense has been supporting organizations through loans and fund-raising. The head of DOD Component Command may provide a limited basis for equipments and logistical support to needy organizations especially those dealing with humanitarian services (Department of Defense (DoD), 2007). Besides, the Department officers have been offering voluntary support to these charitable organizations during their off duty periods to boost their development and human services capacity. The department also offers selective benefits and preferential treatment to specific organizations especially those in military operation regions. To ensure it commits itself to serving the community, the department dissociates itself from involvement and support to partisan political activities (Center and Jackson, 1995). Therefore, this assists it to be highly impartial and more effective in serving the community. Increased information and coordination with the public By the time Pearson wrote down the Public relations theory, it was clear that vast criticism had strongly risen on the implication of truth and direct impacts that resulted from its revelation. However, Pearson regards to truth as the direct mirror that indicates an individual or an organization’s consideration necessary for establishing the correct picture is pasted in the respondent’s minds for making the correct decisions. Joint civilian meetings and instantaneous meetings with the management served as a direct platform for the system where most people were able to change their minds about the military as well as improve the direct interlink with the system (Department of Defense (DoD), 2007. Through this system, most people had benefited from assistance scheme of the department. Recently, strong appraisals have been posted to the department for ensuring increased information to the community as it directly provides the officers to the department. Conclusion Effective organization management is determined by the level and quality of public relations employed by its management and leaders. Arguably, this has been the main premises that the department of defense has embarked on to ensure better and effective disposal of its duties. Previously, there was strong misconception between the people regarding the role of military until the DoD moved in to clear its image. The direct interlink of the department by giving back to the community has not only raised the confidence of the people to the system, but also improved the general utility of the department. Organizations should struggle to establish better interlink with their consumers and public. Reference List Center, A. and Jackson, P. (1995). â€Å"Public relations Practices,† Upper Saddle, N. J. Prentice Hall. Department of Defense (DoD), (2007). Department of defense directive: Public Affairs Relation Policy, Washington: DoD. Russel, B. (1966). â€Å"The elements of ethics† Philosophical essays. London: Longmans, Green. Pearson, R. (1989). Sullivan Theory of public relations Ethics. Public relations review. XV(1989):52-62.

Learn ESL Through Movement

If youve tried, and struggled, to learn English as a second language (ESL) the usual ways, its time to try it Dr. James Ashers way—through movement. With a student seated on each side of him, Asher demonstrates his technique by asking them to do what he does. Thats all. They dont repeat what he says, they just do what he does. Stand,  he says, and he stands. They stand. Walk, Asher says, and he walks. They walk. Turn. Sit. Point. Within minutes, he gives commands as complicated as, Walk to the chair and point at the table, and his students can do it by themselves. Heres the clincher. In his DVD, he demonstrates in Arabic, a language nobody in the room knows. In study after study, Asher has found that students of all ages can learn a new language quickly and stress-free in just 10-20 hours of silence. Students simply listen to a direction in the new language and do what the instructor does. Asher says, After understanding a huge chunk of the target language with TPR, students spontaneously begin to speak. At this point, students reverse roles with the instructor and utter directions to move their classmates and the instructor. Voila. Asher is the originator of the Total Physical Response approach to learning any language. His book, Learning Another Language Through Actions, is in its sixth edition. In it, Asher describes how he discovered the power of learning languages through physical movement, and the lengths to which he went to prove the technique through scientific experimentation involving the differences between the right and left brain. Ashers studies have proven that while the left brain puts up a fight against the memorization of new languages that occurs in so many classrooms, the right brain is completely open to responding to new commands, immediately. He is adamant about the need to comprehend a new language silently, by simply responding to it, before attempting to speak it, much like a new child imitates his or her parents before beginning to make sounds. While the book is on the academic side, and a little dry, it includes Ashers fascinating research, a lengthy and comprehensive QA that covers questions from both teachers and students, a directory of TPR presenters around the world, comparisons to other techniques, and get this, 53 lesson plans. Thats right—53! He walks you through how to teach TPR in 53 specific sessions. Can learning take place if the students remain in their seats? Yes. Sky Oaks Productions, publisher of Ashers work, sells wonderful full-color kits of different settings such as home, airport, hospital, supermarket, and playground. Think Colorforms. Remember the pliable plastic forms that stick on a board and easily peel off to move? Responding to imperatives with these kits has the same result as physically moving. Asher also shares samples of mail he has received from people around the world. One of his letters is from Jim Baird, who writes that his classroom has wall-to-wall white boards on which he has created communities and complete countries. Baird writes: Students are required to drive, walk (with their fingers), fly, hop, run, etc. between buildings or cities, pick up things or people and deliver them to other places. They can fly into an airport and rent a car and drive it to another city where they can catch a flight or a boat, all kinds of possibilities. Sure is fun! Asher is generous with the materials and information he provides on his Sky Oaks Productions website, known as TPR World. He is clearly passionate about his work, and its easy to see why.

Do Colleges Have Guilty Conscience

If you are a college graduate in the US, you might fear two things. The first one is unemployment, and the other one is a student loan debt. The tuition cost is too high for some to deal with, and the chances to get a job that will compensate the education expenses are not that big. Take Steve Jobs for example. The founder of Apple didn’t finish Reed College because his adoptive parents did not have the means to pay the tuition cost. He dropped out in his sophomore year to start working. He managed to succeed with no college degree. Examples like this are extremely rare. If you’ve decided you don’t need it, then you ought to really know what you are going to do in life (and have a mind of a visionair). For most young people, a college degree is a gateway to better employment opportunities. But it is not so simple to gain it. Since the end of the 1970s, the tuition costs increased by more than 1,000%. With no money on hand, young people take loans. But here is the problem: the total US student loan debt is $1.2 trillion, and the average US graduate owes banks around $30,000. And that’s not all. There are 17 million underemployed college graduates whose income is not enough to pay the loan debt. This is often called the â€Å"college bubble.† Whose fault is it? Is it the government with too little regulation in the educational area, or is it colleges that demand too much money for their undergraduate and graduate programs? With high tuition costs, there should be some guarantees of employment. Isn’t that what colleges are responsible for? So, let’s see how colleges help students to solve the problem. They offer students job placement assistance or career services. There are departments at every college or university that provide employment help to those who need it, including consultation services and assistance in obtaining recommendations and references. Still, it is often questionable whether this helps in real world or not. Colleges have had these services for a long time, but the underemployment rate among the graduates is still high. However, Brooklyn Law School has come up with another solution. It is among the pioneers that are willing to refund a part of the tuition sum for students who cannot find employment. They are giving back 15% of the tuition cost to graduates who meet the following criteria: they have used college’s career services; they have been unemployed for at least 9 months after graduating; they plan on taking the bar exam. So, if the tuition cost is $130,000 (the highest sum), Brooklyn Law School will return $19,000 to its unemployed graduates. The program called â€Å"Bridge to Success† launches in the 2015/2016 academic year. The school representatives agree that the main purpose of their college is further employment of its students. If the university cannot ensure this, then it’s their responsibility to provide at least some compensation. The Law School has managed to draw a lot of attention from people interested in education and the â€Å"college bubble† problem in the US. It’s true that their 15% compensation is rather small. However, it is a good sign that the higher education institutions are starting to take responsibility for their graduates. If other colleges follow Brooklyn Law School, the average student’s quality of life will improve and the loan bubble crisis might be successfully avoided.

Asian Americans in the Classroom Essay - 4678 Words

Asian Americans in the Classroom Asians are one of fastest growing minority groups in America today. During this century, various factors at home and abroad have caused people from Asia to immigrate to the United States for better or for worse. Due to these factors, Americans and American teachers, in particular, need to educate themselves and become aware of the Asian American students’ needs in terms of success and happiness. Before beginning my research, I felt I had an easy subject: studying Asian Americans in relation to their education in public schools. How simple! Everyone knows they are smart, hard working, driven to succeed in spite of their nerdish, geeky, non-athletic, broken-English stereotype. Of course they are†¦show more content†¦Also I am including recent immigrants from Asia in defining the terms Asian American Japanese American, for the sake of simplicity due to resource and time constraints. Among the stereotypes of Asian Americans, the myth of the Model Minority and Panethnic Identity are among the easiest to attribute to Asian Americans. What exactly are these stereotypes? How did they come about? Whose responsible for perpetuating these terms? And what harm are they are they doing to Asian Americans anyway? Where to Begin: A Brief History of Japanese Immigration The Issei (first generation) Japanese came to the United States during the first years of the Meiji era after the Tokugawa system of economics and politics collapsed in the 1850s and 1860s. One contributing factor was the visit of an American fleet commanded by Commodore Matthew Perry whose fleet of â€Å"tall ships† demanded Japan open its doors to trade and contract with the outside world. Merchants, students and the lower economic strata of tenant farmers, agricultural labourers and owners of very small plots of land were among the first to emigrate to the U.S., mostly through Hawi’i. In 1910, Japanese are banned from marrying non-Orientals and the practice of arranging for picture brides began. During the first two decades of the 1900s, more than 20,000 Japanese women arrived, more often than not as picture brides (Mei T. Nakano, p. 24). These women only knew their futureShow MoreRelatedAs A Teacher, I Believe It Is So Very Important That Each1470 Words   |  6 Pageseach and every child feel welcomed, comfortable and included in my classroom. Incorporating the cultures of many different groups of people can be a daunting and difficult task, but one that can be very rewarding, as well. In chapter 14 of Not for ESOL Teachers: What Every Classroom Teacher Needs to Know About the Linguistically, Culturally, and Ethnically Diverse Student, Eileen N. Whelan Ariza discusses Native American or American Indian students. 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